Finance leaders are increasingly expected to provide forward-looking insights. This requires strong data analytics and modelling skills, not just historical reporting.
Research consistently shows that organisations that use data effectively outperform those that do not. A McKinsey & Company study found that data-driven organisations are 23 times more likely to acquire customers and 19 times more likely to be profitable than their peers.
Further research shows that companies embedding analytics into decision-making can achieve 15–25% improvements in EBITDA through better pricing, efficiency and growth strategies.
Crucially, during periods of disruption, data-driven organisations are better positioned to respond. A Harvard Business Review study found that companies using high-quality, integrated data were better able to navigate uncertainty and make real-time decisions during the COVID-19 crisis.