Most businesses send out mailshots several times a year, whether they are large-scale mailings, mass emails, or batches of individualised letters or emails to a dozen key customers or prospects. If the targeting and the message are right, you should get a positive response. If you get them wrong, it is junk mail and you have wasted your time and money. You need a good list, a proven product and a strong message or offer, embodied in a compelling mail pack. But writing a successful mailshot need not be difficult, if you set about it the right way.