Your introduction is your chance to make a great first impression. Use that first paragraph to show what makes your firm stand out positively from others and why you deserve recognition. Showcase the drive, energy and passion that has helped build a firm that deserves to win the award. 

Make a list of achievements then ask “so what” and how can you prove it. Choose those that are impactful and where there is a story to tell. If you’re struggling to identify your unique value proposition, speak to clients. Ask for feedback and identify key themes in their comments. New clients coming to you from other accountants can tell you why your practice is better than where they were before. Longer term clients can tell you what they would miss if you stopped being their accountant.

When you think you have identified your unique strength, run it past some clients and see if it resonates with them.