We discover some tips for extracting additional value from LinkedIn to make sure you stand out in a crowded social media network
LinkedIn is without question one the most important social media networks for professionals. With more than 300 million members, it’s the world’s largest professional network. An estimated 95% of recruiters also use the network to vet candidates.
The sheer number of users is perhaps its greatest asset, but they can also be pretty intimidating when it comes to standing out from the crowd. But don’t worry, beyond the obvious suggestion of adding a photo to your profile, there are a number of simple tips to ensure that you do.
LinkedIn displays recommendations prominently, so do take the time to ask clients and colleagues to recommend you. A number of positive recommendations can often be a deciding factor.
Katie Self, senior consultant at Michael Page Digital, says: ‘Recommendations mean that recruiters can see that your services are valued and that others have had positive experiences working with you. I trust these more than anything else. Testimonials endorsing your achievements play a big part in painting you as a desirable candidate.’
The summary box in your profile needs to be targeted at the people you want to see it – recruiters and employers. This needs to explain why you are different and the value you can bring to an organisation. Make sure you include keywords that recruiters are likely to be searching for.
Search Engine Optimisation is very important on LinkedIn. Keywords should be repeated throughout your LinkedIn profile and professional summary, as recruiters often use that field for searches.
External sites to consider linking to:
If you write an industry blog or use twitter in a useful way, link these to your profile. Employers want to see that you keep up-to-date with industry trends. Likewise, consider opportunities to get involved in forum debates, so long as you are considered before contributing.
Similarly, make sure you mention client wins, new recommendations, product or service launches, networking meetings you are attending and so on.
Recruiters and employers are always looking for evidence that you are keeping your LinkedIn profile active and up to date.
At the very least, try to update the content in your LinkedIn profile regularly by refreshing your profile at least once a quarter. You are more likely to show up in the LinkedIn updates if you regularly update your status and general profile.
Alex Miller, journalist