Why CFOs should chat to the marketers

Multiple-choice questions: In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again

  1. What percentage of CEOs didn't trust their chief marketing officers?

  2. Why do marketers feel demoralised?

  3. Which of these is not a key type of marketer as defined by Harvard Business Review?

  4. Which of the following is not a wider value-creating function of marketing?

  5. Why is it important for marketers to have conversations with the CEO and CFO?

  6. What does the CFO know that is particularly important for the marketing team to understand?

  7. What is a zero budgeting strategy for marketing and why does it work well?

  8. Which of these is not an area CMOs should focus on when talking to the CFO

  9. Why can tensions between the C-suite and marketing blow up?

  10. Without C-Suite insight, what might happen to the marketing department?