Harness the power of voice search to boost your business profile

By 2020, what percentage of their total marketing budget will companies spend on digital opportunities?

25 percent

A significant percentage

75 percent

100 percent

What proportion of searches are now activated by voice on Google's mobile app and Android services?

25 percent

30 percent

Around a third

20 percent

What tends to happen the more a consumer uses voice features on their device?

The device learns the user's style of speaking

The user begins to speak with the device in a more conversational style

The device's battery runs down quicker

The device gets confused

Why was the conversational style of talking initially difficult for AI to handle?

Because robots can't talk conversationally

Because conversational speech contains fewer instructions

Because conversation speech requires the device to retain information for context

Because conversational speech is generally quieter

Why should local businesses get on board with voice search as early as possible?

Because otherwise they will get left behind

Because it is cheaper

Because they will come top of the list when people search for their products in a particular area

Because they should be as agile as possible

Which of the following is not one of the main impacts of using voice searches?

AI will retain the context of the question

There will be longer queries

Results will be quicker than a regular search

There is no screen for results

Why will businesses benefit from engaging early in the customer journey?

Because competition will increase

Because it is important to engage the customer early anyway

Because customers who are engaged early tend to stick

Because search engines will remember brands consumers like and prioritise them in the future

What does 'disintermediation' mean in the context of voice searching?

There is no intermediate stage such as typing, scrolling or clicking

There are no intermediate results - just the top one is given

Customers will begin to feel more distant from other ways of searching

There is a decreasing amount of choice because the search engine selects the product or service based on ranking

Why will it be increasingly important to be a chosen supplier or at the top of the search results?

Because it is always good to be at the top of search results

Because then advertising does not cost as much

Because it gives suppliers massive power when the search takes the consumer directly to transaction

Because chosen suppliers have more control over how voice searching works

What can companies do to be at the forefront of the voice search revolution?

Review their digital marketing strategy to include theme-based optimisation and structured mark-up

Bring in a consultant to tell them whether they are using the technology correctly

Pay for advertising to push them higher in the rankings

Voice search themselves regularly to see where they come in the rankings

Harness the power of voice search to boost your business profile

By 2020, what percentage of their total marketing budget will companies spend on digital opportunities?

What proportion of searches are now activated by voice on Google's mobile app and Android services?

What tends to happen the more a consumer uses voice features on their device?

Why was the conversational style of talking initially difficult for AI to handle?

Why should local businesses get on board with voice search as early as possible?

Which of the following is not one of the main impacts of using voice searches?

Why will businesses benefit from engaging early in the customer journey?

What does 'disintermediation' mean in the context of voice searching?

Why will it be increasingly important to be a chosen supplier or at the top of the search results?

What can companies do to be at the forefront of the voice search revolution?

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