Overview

In an environment of increasing economic and financial uncertainty and pressures, major capital and non-capital expenditures on business plans, projects and initiatives will require close scrutiny and evaluation to ensure that best value outcomes are achieved and financial and business risks properly evaluated. Qualitative and quantitative techniques may be used to achieve these aims leading to the construction of robust and compelling business plans and cases.

How do you benefit?

  • Understanding the components of a compelling business plan and business cases
  • Getting beyond simple measures of business case desirability
  • Taking proper account of risk and ensuring appropriate returns Vs risk
  • Enhanced ability to choose between competing demands on precious resources

Key Features

  • What is a business plan and business case for?
  • What makes them compelling?
  • Who will examine the business plan and cases – Internal management, External investors, Banks and other funding providers?
  • Importance of a compelling business narrative - What, How, Why?
  • Why traditional evaluation measures (ROI, ROCE, etc.) are inadequate
  • Financial risk is only part of the picture – understanding the different elements of business risk
  • How can I quantify intangible benefits that may accrue from a business plan and business cases?

This event was recorded on 19 June 2024

Speaker

John McKenzie

He has held a variety of roles in F&A, manufacturing, sales, marketing & business development with 21 years in the automotive sector with Ford & Unipart, then 12 years in the IT sector with Armstrong Laing & SAS.

He now pursues freelance lecturing, consulting and writing. In 2008, his first book, ABC/M to the Max was published and has spoken at over 500 public conferences and seminars worldwide.

He has lectured for the Management Centre of Europe and currently lectures, as an acknowledged subject matter expert, for major accounting bodies both U.K and abroad on, business planning, budgeting and forecasting, strategic accounting, strategic planning, ABC/M, margin management, change management, cost management, shareholder value and performance measurement.

Amongst many clients he has worked for are The World Bank, DHL, Barclays, Oracle, Cisco, British Airways, UBM, Mercer HR, Tetrapak and Pfizer.