Persuasive writing

Overview

You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.

This course will take you through all the factors to consider in order to present your ideas effectively and influence colleagues and clients. It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.

The course will enable you to:

• write in a way that influences colleagues and helps decision making
• build rational arguments supported by compelling evidence
• create emotional connections when you write
• develop a process to ensure consistent and effective writing
• edit, review and evaluate the success of your communications.

Helping accountants grow

Disclaimer: This course and outline is provided by a third-party course provider. All course bookings are subject to the terms and conditions set by the course provider. Please see individual supplier pages for full terms and conditions. ACCA takes no liability for bookings made with third-party suppliers.