The ACCA Global Forum for SMEs

The forum provides a unique platform for promoting the role of SMEs in the global economy. Representing over 15 countries and a wide range of professional backgrounds – from finance institutions, academics and professional advisers to entrepreneurs themselves – the forum represents the sector’s needs at a global level and facilitates the sharing of best practice.



Rosanna Choi FCCA, Partner, CW CPA

Rosanna Choi is a founding partner of CW CPA, a medium-sized Certified Public Accountants firm in Hong Kong. She chairs the firm's Technical Committee and IT Committee to enhance staff skills and productivity and the effective use of information technology. Rosanna is a fellow member of the Hong Kong Institute of Certified Public Accountants (HKICPA), and ACCA.

Having served on the committee of ACCA Hong Kong since 2002, Rosanna was the chairman thereof for 2010/11. She was elected to ACCA Council for 2011–13, and was the vice chairman of its Resource Oversight Committee for 2012–13. She is an executive committee member of Social Ventures Hong Kong, a council member of the Baptist University of Hong Kong and the Honorary Treasurer of its Council and Court. She is also a director of Hong Kong Cyberport Management Company Limited and the Chairperson of its Audit Committee. In addition, she is a member of the Hong Kong SAR Government's Business Facilitation Advisory Committee, and an audit committee member of Urban Renewal Authority. 

Rosanna holds a Master's degree in business administration from the University of Sydney, Australia, and a Master's degree in information system management from the Hong Kong University of Science and Technology.

ACCA expert


Ben Baruch
Head of SME Policy, ACCA

Ben’s interests include access to finance, alternative finance, payments technology and global trends in SME sector development.

He has authored numerous policy documents and publications dealing with wide-ranging subjects relating to SMEs including access to banking, late payment, business support, digital tax policy, FinTech and various aspects of government policy aimed at improving the small business environment. He has spoken on small business development issues at numerous external events as well as having been interviewed for The Financial Times, City AM, BBC Radio Four and BBC Radio Five Live.

Prior to joining ACCA, Ben worked as the economy, finance and tax policy lead at the Federation of Small Businesses. He previously worked in financial services policy across the banking, insurance and private equity sectors. Ben has also worked for the UK Parliament on behalf of several MPs.