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AI monitor: Exploring trends, innovations and AI challenges

26th Feb 2025
Stay ahead of AI: Explore the latest trends, innovations and practical insights into AI's impact on accounting and business.
Report by:
Alistair Brisbourne and Sarah Lane
AI brings big opportunities, challenges and risks for accountants. While AI promises transformative potential, realising its benefits requires a nuanced understanding of its applications, impacts, and the necessary upskilling efforts.

The accountancy profession has a central role to play in driving and shaping the future of AI use by bridging the gap between technical capabilities and business needs – that includes ensuring ethical and responsible adoption.

ACCA has been a leading voice in the global accountancy profession driving the conversation and the direction of AI research and use to equip members, employers, and other stakeholders such as regulators and policy makers. 

AI Monitor series

The AI Monitor series identifies and examines the accountancy perspective on pressing AI challenges, discussing routes and next steps for finance professionals.

It takes a thematic approach to key issues facing the profession when it comes to adopting AI: trust, talent, sustainability, risk and controls, data strategies, and more. This work is being undertaken in conjunction with ACCA’s Global Forum for Technology which brings shared thinking on how technology and data impact the roles of accountancy and finance professionals.

Urgent action needed on AI’s ethical challenges

Previous reports

With the emergence of AI, new dynamics are being introduced to the traditional trust mechanisms that underpin the accountancy profession.

Alistair Brisbourne

Head of Technology Research, ACCA

AI is reshaping the way finance professionals work, but it does not change the foundations of our profession: our integrity, objectivity and accountability. Strengthening AI literacy ensures we can apply these principles with confidence and safeguard public trust.

Sarah Lane

Head of Ethics and Assurance, ACCA

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