Session overview

Companies find themselves alternating between walking a liquidity tightrope & watching cash lie idle on the balance sheet, as uncertainty & volatility dominate the markets.

Added to this, investors have begun to treat financial reports with an air of scepticism, relying more on cash performance than traditional measures as indicators of success.

CEO’s have always been focussed on profits & ROI, but these new realities are forcing CEO’s to be proactive in the management of cash, demanding a greater focus on working capital, adopting strategic principals to ensure the elements are aligned to the company’s market & product ambitions.

In this webinar, we’ll 

  • discuss some direct links between working capital management & business performance
  • describe the key elements of working capital & the cross-functional management implications
  • show the classical measures by element & in total, then look in detail at cash & working capital forecasting principals 

We’ll wrap up with an overview & Q&A debate on where working capital management fits in today’s corporate world.


Andy Gifford, Director, Falcor BC Ltd

Andy was born in England but spent his formative years in South Africa after his family emigrated in 1970. He initially entered the accounting profession, but quickly moved to commerce to put theory into practice. After spending time in technical accounting roles he joined the Howden Group where he rose to become managing director of one of the main divisions. 

Soon after relocating back to England in 1997, he joined Global Crossing which was ultimately acquired by Level 3. During his time with the company Andy held treasury operations as his primary mandate, but has also undertaken special projects including procurement, shared services and real estate. 

Andy is now working in the SME sector assisting start-ups & providing management advice.

He is also a regular speaker on working capital, presenting at Corporate events & professional education seminars.

In his spare time Andy is a keen tennis player & a terrible surfer!



  • Andy Gifford

    Andy Gifford

    Director, Falcor BC Ltd