Going beyond the data: how to influence and persuade for positive impact

Numbers and rational persuasion are rarely enough by themselves to change minds and influence action. The successful finance professional must master multiple influencing tactics including building coalitions, applying pressure and making inspirational appeals.  

What are the benefits of the various influencing tactics? Which stakeholders respond best to each tactic? In this practical session, ACCA's talent expert Dr Rob Yeung will look at the psychology of influence and persuasion that achieves real results.