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Webinar | ACCA

Business Reinvention in the AI Era

Drawing on academic and industry‑firsthand insights, Professor Wang Wenbo of HKUST Business School interprets AI‑fueled business transformations across users, traffic access and organizations. He analyzes branding shifts, LLM trends and GEO best practices, alongside cutting‑edge research on information cocoons, helping audiences seize opportunities and address challenges in the AI era.

Overview

Buildings

Professor Wang Wenbo from the Hong Kong University of Science and Technology draws on first‑hand insights from academic conference research, startup pitch observations, and in‑house training sessions for executives of hundred‑billion‑dollar traditional enterprises.

Centering on three core dimensions — demographic restructuring, entry‑point restructuring and organizational restructuring, he analyzes the disruptive changes AI brings to the underlying logic of business.

He also examines brand survival risks, three commercial pathways for large language models, the impact levels across different internet platforms, and practical challenges of GEO (Generative Engine Optimization). Finally, he presents counter‑intuitive research findings regarding information cocoons together with strategies to break through such barriers.

Understand the reconstruction of user groups:

Recognize silicon‑based entities (AI, robots) as new users, identify challenges for advertising and brands, and grasp approaches for aligning corporate brands with personal IPs.

Grasp the reconstruction of access points:

Learn about the three product strategies of large‑language models: offensive, defensive and win‑win; assess AI‑driven risks across different platforms; master practical tactics and pitfalls to avoid for Generative Engine Optimization (GEO).

Recognize organizational reconstruction:

Distinguish common pitfalls in AI transformation for traditional enterprises, and identify viable pathways for established companies to implement AI.

Learn new research findings on information cocoons:

Uncover cognitive biases among elites and acquire practical methods to break out of information cocoons.

Wang Wenbo

Tenured Professor and PhD Supervisor, HKUST Business School

Professor Wang Wenbo is currently an Associate Professor with tenure and PhD Supervisor at HKUST Business School. He also serves as a PhD Supervisor for HKUST’s Emerging Inter‑Disciplinary Programs. He earned his bachelor’s degree from Guanghua School of Management, Peking University, and completed his doctoral studies at NYU Stern School of Business in the United States, where he obtained his PhD.

  • The webinar is conducted in Mandarin.
  • The webinar is broadcast via Vhall.
  • CPD certificates will not be provided for this webinar. Participants need to keep own attendance records in order to self-claim CPD hours.

Price

Member Free

Affiliate Free

Approved employer Free

Student Free

Public Free

Location

Chinese mainland

Date & time

On demand

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