Leveraging AI for competitive business intelligence

By completing this course, you will understand:

• the implications of AI adoption on the roles and responsibilities of accountants, including upskilling needs and changes in decision-making dynamics
• the use of MS Excel for panel data organisation, statistical summarisation, and visualisation
• descriptive and inferential statistical techniques to identify anomalies in financial data
• prompts for strategic functions such as risk assessment, decision support, client communication, and internal control evaluations
• how AI automates client data collection from diverse sources such as CRMs, emails, and social media using techniques like machine learning, NLP, and API integration.