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6
UNITS

Live Webinar | ACCA

Presenting compelling business cases

Build persuasive business cases and communication skills that turn financial insight into confident decisions and stakeholder buy-in.

Overview

Needs to change!

Turning a good idea into tangible action requires more than statistics and data – it also takes persuasive communication and astute judgement. This workshop helps accountants and finance professionals craft clear, credible business cases that influence stakeholders positively and support confident decision-making.

Using academic research and real-life examples, delegates will explore how to improve the clarity and impact of their written communication, presentations and verbal discussions.

Learning Objectives

·       Learn to structure persuasive proposals that address stakeholder needs and manage risk effectively.

·       Adapt communication styles to make financial information accessible and persuasive for non-financial audiences.

·       Critically evaluate different types of communication and implement changes to maximise their impact.

·       Explore practical techniques to increase the impact of written reports and verbal presentations.

David Culley

I have a passion for professional education and development! For 15 years I’ve enjoyed supporting people with their continuing professional development by designing teaching programmes, authoring content and providing training face-to-face and online.

My technical expertise in business strategy and management, financial management and business technology is founded on my fellowships of the Association of Chartered Certified Accountants and the Institute of Leadership & Management. This expertise is enhanced by my career as a business leader and continues to be nourished by research into how these fields are evolving in the modern business environment.

Current research areas include big data, Artificial Intelligence and the future of the accountancy profession. In 2020, I published a report into the impact of digital technology on accountants and finance professionals: People Will Be the Next Big Thing. I enjoy two aspects of my work in particular: Unpacking complicated concepts to make them more accessible to learners. Providing a real-life, practical context so that learners can apply concepts to their everyday lives.

The webinar handout material will be available on the webinar platform when you log in to view, 15 minutes before the live webinar start.

If you wish to view or download handout materials, before the day of the webinar, they will also be available through your document library on https://events.accaglobal.com.

 

Price

Price (excluding VAT) 136 GBP

Location

United Kingdom

Date & time

07 December 2026, 09:30 - 12:30 GMT

Enquiries

Email enquiries UKCL@accaglobal.com

Course provider

ACCA logo