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Recorded webinar | ACCA

Strategic management issues for today’s accountant | ACCA

Develop strategic thinking and learn how to balance short-term financial pressures with long-term investment and value creation

Overview

Persons in office

In forward thinking organisations, the F&A function is extending its reach into more strategic and challenging roles, shaping strategic thought, becoming more proactive in strategic analysis and evaluation, and leading and promoting organisational change and strategic direction from the front. This brings the challenge of balancing traditional short-term pressures and imperatives with the longer-term resource and investment needs of organisational strategy. It also requires the accountant to be less introspective and to develop a wider external competitive and market understanding.

You will gain recognition of how all stakeholders, including shareholders, perceive value; a fuller, practical understanding of strategy development; an appreciation of strategic, business and competitive risk and their containment; recognition of the importance of intangible assets and value and leveraging this to strategic advantage

This course is suitable for finance staffs at all levels ranging from finance director to “front line” staffs aspiring to senior roles and for operational staffs from senior director level down to budget holder or cost centre manager.

  • The vital role of a well-crafted vision and translating this into practical strategic plans and associated KPI’s
  • What being a strategic accountant means – balancing short term P&L pressures with long term investment in strategy and value creation
  • Understanding our competitive strategic positioning and the customer value proposition we are offering
  • Building winning strategies - effective SWOT, Porter’s 5 forces, choosing strategic directions, competitive advantage and containment of business risks
  • Making more strategic and informed investment decisions to maximise stakeholder and shareholder value
  • Investment in, and accounting for, intangible value

John McKenzie

John has held a variety of roles in F&A, manufacturing, sales, marketing & business development, with 21 years in the automotive sector with Ford & Unipart, then 12 years in the IT sector with Armstrong Laing & SAS.

He now pursues freelance lecturing, consulting and writing. In 2008, his first book, ABC/M to the Max, was published and he has spoken at over 500 public conferences and seminars worldwide.

He has lectured for the Management Centre of Europe and currently lectures, as an acknowledged subject matter expert, for major accounting bodies both the UK and abroad, on business planning, budgeting and forecasting, strategic accounting, strategic planning, ABC/M, margin management, change management, cost management, shareholder value and performance measurement.

Among the many clients he has worked for are the World Bank, DHL, Barclays, Oracle, Cisco, British Airways, UBM, Mercer HR, Tetrapak and Pfizer.

This webinar was recorded on 25 Sep 2025

The webinar handout material will be available on the webinar platform when you log in to view the session.

If you wish to view or download handout materials, before starting the webinar, they will also be available through your document library on https://events.accaglobal.com

 

Pricing and booking information

Price

Price (excluding VAT) 269 GBP

Location

United Kingdom

Date & time

On demand

Enquiries

Email enquiries UKCL@accaglobal.com

Book on ACCA

Course provider

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