The value within – an introduction to exploiting intellectual property

Understanding a business’s intellectual property can increase sales and profit margins, help secure finance and assist with grant applications. Intellectual property will account for a large part of the value of most businesses.

In this session, Dave Hopkins of the Intellectual Property Office will cover the four main areas of intellectual property (trade marks, patents, designs and copyright) and how to protect Intellectual Property rights. He will also build your understanding of the free online tools available from the Intellectual Property Office to help both you and your client to become better informed about intellectual property.

The session will draw on real examples to put you in a better position to talk with confidence on the subject.