Communicating with authority: using psychological science to enhance persuasion in high-stakes situations

In this new session, organisational psychologist Dr Rob Yeung draws on the latest psychological research to reveal influencing strategies for advisors, business partners, and leaders who need to change minds and motivate action.

You will discover how to craft stronger fact-based arguments, handle opposing viewpoints, and incorporate stories to gain buy-in without undermining your credibility. Grounded in scientific evidence, this webinar will help you to refine and elevate your communication and persuasive skills.