Skills for thinking critically about creativity

This webinar was first broadcast in November 2024 as part of ACCA's global flagship virtual conference – Accounting for the Future

Overview

Creativity is of growing importance given that AI can increasingly do many of the routine and predictable tasks at work. However, creativity is not one thing. In this session, ACCA's resident talent adviser Dr Rob Yeung will introduce various frameworks for developing your creativity skills. Rather than providing you with simplistic (and misleading) answers, this session will equip you to better assess and augment business creativity.

Agenda
Speaker

In this webinar we look at:

the field of creativity and defining business creativity
the 4P model of creativity: product, person, process and pressures
evaluating creative products
nurturing creative processes
practical strategies for boosting creativity.

Rob Yeung, Organisational Psychologist, Talentspace
Dr Rob Yeung is a director at leadership consultancy Talentspace. He is a chartered psychologist, coach, speaker, TV presenter and author. He specialises in topics ranging from confidence and change to the psychology of leadership, sales success and high achievement. He was formerly at The Boston Consulting Group.

Price

Price Free

Location

Global

Date & time

On demand

Book on ACCA

Skills for thinking critically about creativity

Overview

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