Course overview

Do you have the confidence to make crucial personal judgements based on qualitative research, experience and gut feeling? Market analysis is not just about the application of analytical techniques to reams of data. While a market understanding must be based on fact, personal judgement can be more important than choosing between two numbers. This market analysis course is about creating a robust framework for analysing markets with a mixture of business strategy, marketing analysis and market research.

On completion of this online course, you will gain understanding of:

  • how to break your market down into smaller segments
  • how to understand the partner quadrant
  • how to explore the different ways to classify a market
  • how to use marketing to maximise growth
  • how to explore the competitive market.

Key information

  • learn at your own pace
  • help meet your annual CPD requirements
  • develop your own learning needs
  • exclusive member benefit – 10% discount
  • iPad/Android compatible work with leading industry specialists to develop bespoke CPD courses.

Disclaimer: This course is available for ACCA members, you may need your ACCA membership number to complete your booking. This course and outline is provided by a third-party course provider. All course bookings are subject to the terms and conditions set by the course provider. Please see individual supplier pages for full terms and conditions. ACCA takes no liability for bookings made with third-party supplier.