The ACCA Global Forum for SMEs

The forum provides a unique platform for promoting the role of SMEs in the global economy. Representing over 15 countries and a wide range of professional backgrounds – from finance institutions, academics and professional advisers to entrepreneurs themselves – the forum represents the sector’s needs at a global level and facilitates the sharing of best practice.



Rosanna Choi FCCA, Partner, CW CPA

Rosanna Choi is a founding partner of CW CPA, a medium-sized Certified Public Accountants firm in Hong Kong. She chairs the firm's Technical Committee and IT Committee to enhance staff skills and productivity and the effective use of information technology. Rosanna is a fellow member of the Hong Kong Institute of Certified Public Accountants (HKICPA), and ACCA.

Having served on the committee of ACCA Hong Kong since 2002, Rosanna was the chairman thereof for 2010/11. She was elected to ACCA Council for 2010/11 to–19/20 and was the vice chairman of its Resource Oversight Committee for 2012/13. She is an executive committee member of Social Ventures Hong Kong, a council member of the Baptist University of Hong Kong and the Honorary Treasurer of its Council and Court. She is also an audit committee member of Urban Renewal Authority. She used to be a director of Hong Kong Cyberport Management Company Limited and the Chairperson of its Audit Committee, and a member of the Hong Kong SAR Government's Business Facilitation Advisory Committee.

Rosanna holds a Master's degree in business administration from the University of Sydney, Australia, and a Master's degree in information system management from the Hong Kong University of Science and Technology.

ACCA expert


Aleksandra Zaronina, Head of SME, ACCA

Aleksandra Zaronina is head of SME professional insights at ACCA. She develops research and advises on policy issues for ACCA related to SME/SMP (Small and Medium Enterprise / Small and Medium Practices).

Having previously worked for SMEs in pharmaceutical, transport and hospitality sectors, Aleksandra has hands on understanding of the needs and realities of the SME world.

Aleksandra has a strong international record and understanding of emerging markets. Prior to joining ACCA, Aleksandra dealt with various international organisations including the UN and regional integration projects of E&Y. As part of her work, she represented the sector at high level international events and developed joint research with Oxford Economics, Organisation of American States, UNECEa, etc.

Aleksandra holds MA in Development Studies from the Graduate Institute of International and Development Studies, Geneva.