Marketing essentials for the finance professional

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. The marketing mix is -

  2. Pricing -

  3. Pricing -

  4. Place is -

  5. Product mix is -

  6. Channel mix is -

  7. Diversification of your business -

  8. Business models are -

  9. Tesco's business model -

  10. A 'hygiene factor' -