The economic value of effective brand strategy

In order to be awarded CPD units you must answer the following five random questions correctly. If you fail the test, please re-read the article before attempting the questions again.

  1. A brand is -

  2. Brand awareness is -

  3. Brand values are -

  4. Brands -

  5. The Innocent brand -

  6. A sub-brand is -

  7. Brand Equity is -

  8. To put a value on brand equity -

  9. Estimating the value of brand equity is -

  10. In terms of value pots to do this, there can be up to -